About me

20152026

[ Alejandro — yes, like the song. A Design Engineer who moves fluidly between strategy, systems, user-facing AI workflows, and shipped product. ]

Over 10 years I've designed platforms acquired by Wood Mackenzie, built design systems at Commonwealth Financial Network, shipped medical device interfaces at Philips Healthcare, and led UX at Thought Industries through hypergrowth — where I now close the design-to-code gap directly in shipped product alongside freelance work helping Snowplow Analytics move from prototypes to production with an Agentic Design System.

10+

Years of experience

Companies shipped at

Products acquired or 2x growth

∞

Hats worn simultaneously before AI

My Work Progress

I bring rare range: I can shape the product strategy, design the system, prototype the AI workflow, and help ship the production experience.

Experience

UI → UX → Director → Design Engineer → AI-native products

Jul 2020 - Present

THOUGHT INDUSTRIES

Design Engineer

UX Designer → Lead UX Designer → Director of UX → Design Engineer

Led UX strategy as Director of UX (2021–2024) through the company's hypergrowth, then moved into a hands-on Design Engineer role in mid-2024 to close the design-to-code gap directly.
Built Chameleon, a Tailwind and Figma variable-driven theming system that reduced sales demo setup from a week to hours, improved conversion, and gave new customers a polished branded starting point instead of a blank site.
Pioneered Figma Connect adoption, wiring Figma components directly to their coded counterparts — including state and prop values — for pre-linked engineering handoff.
Shipped AI-powered learning and customer education tools from prototype to production, including Conversational Search, and designed user-facing AI and data-driven workflows for LLM-powered assistance, automation, learner experience experiments, and platform quality improvements using Claude Code and Pencil.

Early 2025 - Present

SNOWPLOW ANALYTICS

Design Engineer

Freelance

Designed and shipped a new platform onboarding flow using AI-assisted ("vibe coding") tools.
Consulted product, design, and engineering on the foundations for Snowplow's Agentic Design System, driving adoption so teams could move from v0-first prototypes to shipping product ideas directly through the system.
Designed and prototyped Snowplow's Chrome extension with the Agentic Design System, accelerating delivery from two quarters to one month through a Figma-to-Claude Code workflow, including support for the new Signals offering.

Dec 2018 - May 2019

GENSCAPE

Product Designer

Designed the platform that was later acquired by Wood Mackenzie.
Initiated and managed user experience research, testing processes, and performance metrics analysis to inform design and UX optimization efforts.

2017 - 2018

PHILIPS HEALTHCARE

Interaction Designer

Conducted in-person user interviews to validate high-fidelity prototypes, focusing on complex interactions requiring pre-investment testing.
Led diverse projects spanning Cataract Surgery planning to Patient Monitoring equipment, utilizing design thinking methodologies and workshops to address complex challenges.

2016 - 2017

COMMONWEALTH FINANCIAL NETWORK

Design System Lead

Created design system infrastructure in Sketch. Implemented Abstract for version control, enhancing collaboration and designer-developer handoff in a four-person team.
Doubled the efficiency of designer-to-developer handoff, resulting in a faster product release cycle.

2015 - 2016

SWIRL NETWORKS

Product Designer

Partnered with cross-functional teams throughout the product development lifecycle, from initial research to final launch
Lead complex ideas around interactivity and motion though prototypes.