Eight ways to open an article, and the one that keeps winning
A typed hero system with eight arrangements, and what eighteen real choices revealed about which composition actually survives contact with a screenshot.
Posts about Product Design
Turning a passive article into an interactive reader
A design-engineering upgrade that adds text-to-speech, sentence highlights, progress, speed control, and reactions to long reads.
From Dead Hamburger to Floating Dock
Progressive portfolio enhancements building in real time
Customer Value Agent — deploying an AI agent on the data customers already had
I led design on an AI agent at Thought Industries, got into the codebase, rebuilt it on data customers already had, and shipped to four paying beta customers.
Swirl Networks — the in-store platform that got acquired by Best Buy
Hired into marketing, I ended up leading product design — and shipped the in-store media platform Swirl was acquired by Best Buy for.
